Making Industry Events 'Live' for Brand Consumers I've written about Google Maps optimization service the unveiling of the iPad 3 in the last couple days. Like most, I'm a creature of habit. As I'm writing this, Apple's chief exec, Tim Cook, is expected to open the doors to the iPad 3 'chocolate factory,' finally satiating curious minds.
The setting does not involve ethics or 'oompa loompas' but is expected to rollout the carpet on a better, faster iPad iteration and (perhaps?) news of Apple TV.
If you want to learn more about the iPad's influence on Apple and how digital technology is changing industries and forming strange relations, read my prior posts. Here I would really like to focus on the sentiment of 'live blogging,' the New York Times' reporters plan to do.
I think the notion of live blogging is interesting and perhaps becoming a modern-day necessity. I wrote about the shift in news trends in recent history. Like all news sources, the Times want to deliver the scoop first. If not, the lag in action stymies the brands reputation and ability to be seen as a go-to source. It's understandable. Any businessperson using the Web on a regular basis knows news travels fast and being 'first' holds value.
I noticed the notion of live blogging within my own online marketing industry last week regarding SMX West coverage; seasoned blogger and marketer, Lisa Barone, informed Outspoken Media readers in an almost-real-time basis.
Television news networks vie for similar positioning, regarding event coverage. However, in many cases, brands don't have their own transitory news team; yet, with modern-day devices and instruments of real-time communication, all a brand really needs is a 'reporter' with a mobile device (such as an iPad). Are you sending representation to industry trade shows? While presenters are traditionally the representatives to think about, consider allowing a 'live' reporter to go along for the ride.
I think the notion is a great idea to facilitate a community around your brand. Brand representatives could attend industry events, providing news in as close to 'live' fashion as possible.
Instant news coverage enlightens those who could not attend and positions your brand as more of a source within your respective industry. What else can a live reporter do? Conduct on-site interviews, write about new trends, provide synopses of presentations, etc.
Consider getting immediate posts live, providing the news first. If uploaded to a central blog system, the writer can continue coverage while another remote cohort adds more elements and attends to editing matters.…